Spoiler alert: if you're a film geek, the rest of your work day is about to go up in flames.

Criterion launched a long-awaited new web site this morning, taking the first step towards digital distribution for the most coveted catalogue in film. Warning: It's still in wicked beta. But the plan is to let users stream full-length movies -- as well as Criterion's extras, from the accompanying essays to the directors' commentaries, behind-the-scenes vids, and short features -- on demand.