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Ads Classified: The Romney Saturation Campaign Continues

    Saturating the airwaves of New Hampshire and Iowa almost eight months before a vote is cast. Mitt Romney now trumpets his record in Massachusetts. For those who lived under his "stewardship," they will perhaps be surprised to learn that Romney has done the "toughest things" in the "toughest place."
    Bashing Massachusetts is a pretty dumb tactic, even in New Hampshire. For example, the ad features a picture of Mike Dukakis, who, last we checked, hasn't been governor of the Bay State in almost two decades. (He also was ten times the governor that Mitt was but we'll leave the fact checking to others.)
    To put it in terms that "outdoorsman" Mitt might understand: This dog won't hunt.
  • LorenzoJennifer@aol.com said:

    Respectfully disagree. Bashing Massachusetts may prove to be a very smart tactic in Iowa and New Hampshire as Romney sets up a "me against the liberal Democrats" dynamic. Dukakis is likely mentioned as he was the last Mass. Democratic governor until Deval Patrick was elected in 2006 - 16 years after Michael left office. Dukakis is likely better remembered in Iowa as the '88 Democratic Presidential nominee than as Mass. Gov. and Romney has subtly linked the two. Wouldn't be surprised if Michael's Lt. Gov. in '83-'84 - some guy named Kerry - doesn't soon appear. While southern N.H. may be progressive, the Granite State gets steadily more conservative the further one travels from the N.H.-Mass. state border. N.H., in 2000, was the only N.E. state that went for Bush over Gore, remember?  The ads in Iowa and New Hampshire are intended for Republican primary voters. In N.H., how many independents would give up the hot Hillary-Barack-John contest to select a GOP ballot?  Anyhoo, Mitt Romney has effectively reduced expectations in both states. If he wins or places reasonably well, then he's a moderate-conservative Republican (as of 5/24/07, anyway) who can triumphantly slay the liberal Democratic dragons.  If he loses, then the defeat is not unexpected as he's been fighting liberal Democrats for years and they finally won one.

    May 24, 2007 2:44 PM

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